Galway Advertiser 2007/2007_11_08/GA_0811_E1_142.pdf 

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142

MOTORING

November 8 2007

Texaco launches worthy road safety initiative for young people
A worthy initiative aimed at helping parents to teach road safety to their young children has been launched by Texaco in Ireland. Texaco is targeting at boys and girls between the ages of six and 10 years and the messages revolve around a series of five booklets in which the road safety message is told through the adventures of an imaginary character called Oscar. Each booklet uses comic book drawings and language to highlight an aspect of road safety which children can apply in their own lives. Subjects covered include: Understanding road signs, using pedestrian crossings, wearing reflective clothing, buckling-up in motor vehicles, and riding bicycles with lights, bells, and helmets. Launched here with the approval of the Road Safety Authority, the scheme has been introduced to coincide with the arrival of winter time when children are most vulnerable due to the shorter daylight hours, Over the coming weeks, some 500,000 booklets will be distributed free of charge by participating Texaco service stations the first of which entitled `Oscar and the Hairy Scary Tarantula's Tentacle' is now available. Luminous stickers that reflect the safety storyline within each booklet are also available free of charge for placement on children's coats and school bags. To promote the campaign, Texaco commissioned research conducted by Millward Brown IMS which showed that road safety is a subject best taught within the home. From interviews conducted among a national sample of some 500 parents with children aged 10 years and under, 97 per cent agreed it was the job of parents to teach their children about road safety in the first instance. A website www.oscarsroom.ie has also been launched which offers parents and children the opportunity to interact with Oscar and find out how to be road safety aware.
Texaco's Bronagh Carron holds copies of five booklets being distributed free of charge through participating service stations under a new road safety initiative aimed at children between the ages of six and 10 years, which has been launched by Texaco in Ireland.

Toyota Ireland relaunches website
Toyota Ireland has relaunched its website www.toyota.ie. In redesigning the website, Toyota Ireland tells us it interviewed more than 300 customers, who provided detailed analysis and ideas on how they felt Toyota could improve the user experience of the site in the areas of design, navigation, content, and ease of use. Toyota Ireland says it is particularly delighted to launch their new website knowing that customers have been wholly involved in its redevelopment. Toyota.ie currently receives an average of 110,000 visits a month, with an average visitor time of eight minutes. The primary objective of the website is to facilitate the customer during their research and consideration stage of buying a new or used car. According to Toyota Ireland's sales and marketing director, Steve Tormey, the new website "reflects Toyota's value proposition of superior quality and enhances the user experience through an improved design, more dynamic and bigger visuals, greater interactivity, and improved content. The internet is now a primary facilitator in the purchase process with nearly one in three new Toyota customers in 2007 visiting toyota.ie before purchase".

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