Galway Advertiser 1998/1998_04_30/GA_30041998_E1_019.pdf 

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What's in a name?
You can talk without speech. Communicate without words. Listen yet not hear. It's a question of perception. To help us with our perceptions we give things names. Names that convey identity and meaning. So when a company like Friends Provident decides to change its name it's because we ourselves are changing and evolving....in the way we do business and in the business we do. We've listened to our customers which is why we're offering you a bigger choice of financial products and services along with a commitment to provide exceptional customer service. Friends Provident becoming Friends First is only the first small sign of some big changes, and a commitment to putting you first.

Friends Provident
has become

y Friends First
More than just a change of name.
www.friendsfirst.i.c