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Galway Advertiser 1993/1993_05_06/GA_06051993_E1_010.pdf
STATOIL ARRIVES IN
Statoil has arrived in Ireland. Statoil was established in 1972 and in the course of the 1980's it developed from a medium sized Norwegian company into a leading oil exploration and production company. It is the largest oil producer in the North Sea and the biggest seller of West European produced oil in the world. It is also the primary oil marketing company in Scandinavia, with 2,000 service stations throughout Norway, Sweden and Denmark, and it is currently expanding its successful marketing operations across Europe.
CESS WITH ITS SCANDINAVIAN CUSTOMERS AND A MARKET LEADER IN SUCH A SHORT SPACE OF TIME . . . A N D IT WILL BE THIS APPROACH WHICH WILL MAKE STATOIL A WINNER WITH THE IRISH CUSTOMER TOO. SERVICE WITH STYLE IN IRELAND STATOIL IS A NEW NAME BUT THEY DO NOT BELIEVE THIS WILL LAST FOR LONG. STATOIL'S COMMIT MENT TO THE IRISH MARKET CAN ALREADY BE SEEN THROUGHOUT THE COUNTRY SIDE THANKS TO SUBSTANTIAL INVESTMENT IN DEVELOPING A NETWORK OF BRIGHT AND DISTINCTIVE SERVICE STATIONS,
STATOIL THE LARGEST OIL PRODUCER IN THE NORTH SEA
SO HOW HAS THIS SCANDINAVIAN COMPANY ACHIEVED SUCH A POWERFUL POSITION IN SUCH A RELATIVELY SHORT PERIOD OF TIME? THE SECRET OF ITS SUCCESS LIES IN BEING CUSTOMER LED IN ITS APPROACH TO BUSINESS. STATOIL IS FOUNDED ON THE BASIC PRINCIPLE THAT THE
CUSTOMER ALWAYS COMES FIRST. . STATOIL IS COMMITTED TO PROVIDING EXCELLENT CUS TOMER CARE AND SERVICE ALONG WITH THE HIGHEST QUALITY FUELS AND LUBRICANTS IN THE INDUSTRY. THIS APPROACH HAS MADE STATOIL A RESOUNDING SUC
EACH WITH ITS OWN UNIQUE LIVERY.. STATOIL HAVE ALSO INVESTED IN A MAJOR AD VERTISING CAMPAIGN USING TELEVISION, RADIO, POSTERS AND THE LOCAL PRESS. STATOIL'S STRONG, DISTINC TIVE LOOK WILL SOON BE VERY FAMILIAR TO THE IRISH CUS TOMER WHO WILL RECOGNISE IT THROUGHOUT THE FORECOURTS, THE P U M P S , THE SMART STATOIL SHOPS AND ALSO ON THE ATTRACTIVE UNIFORMS WORN BY THE STATOIL STAFF. BUT THAT'S NOT ALL. STATOIL HAVE BRANDED A FLEET OF 100 TRUCKS IN THE STATOIL COLOURS, AND SOON THEY WILL BE A FAMILIAR SIGHT ON ROADS THROUGHOUT IRELAND.
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T H E STATOIL TEAM IN IRELAND IS LOOKING FORWARD TO MEETING THE CHALLENGE OF SHOWING IRISH CUSTOMERS A COMPLETELY NEW STANDARD OF SERVICE. WE ARE VERY CONFIDENT THAT THE LOCAL TEAMS THROUGHOUT IRELAND WILL MEASURE UP TO THE EXCELLENCE OF THEIR SCAN DINAVIAN COUNTERPARTS.
IRELAND IS THE FIRST COUNTRY OUTSIDE SCAND INAVIA WHERE STATOIL HAS ESTABLISHED A PRESENCE. IN MAKING THE DECISION TO COME TO IRELAND STATOIL WERE PARTICULARLY IMPRES SED WITH THE LOCAL DEALER NETWORK THAT WAS ALREADY IN POSITION. THEY FEEL GOOD ABOUT THE LOCAL DEALERS AND
DISTRIBUTORS AND ESPECIALLY WITH THEIR COMMITMENT TO THE INDUSTRY AND THEIR DEDICATION TO QUALITY SERVICE AT A LOCAL LEVEL. THESE ELEMENTS HAVE BEEN THE RECIPE FOR STATOIL'S SUCCESS SO FAR. STATOIL ALSO BELIEVE THAT THE IRISH TEAM IS CAPABLE OF ACHIEVING THE CUSTOMER
SERVICE REPUTATION FOR WHICH STATOIL IS RENOWNED IN SCANDINAVIA. WITH THIS STAFF COMMITMENT AND EXPERTISE ALONG WITH STATOIL'S OWN RESOURCES, THE COMPANY IS BOUND TO BE A MAJOR SUCCESS STORY IN IRELAND AND IS DESTINED TO MAKE DRAMATIC PROGRESS OVER THE COMING YEARS.