Galway Advertiser 1990/1990_04_19/GA_19041990_E1_010.pdf 

Extracted text

Never before have there been so many tantalising perfumes Mary O'Connor reports on the perfumes and the wearers.

to choose from

MAKING SCENTS OF YOUR FRAGRANCE
Perfume plays a vital, almost in definable role in our lives. Like the clothes we wear, perfume makes a statement about us. A perfume can suggest con fidence, feminity, a sensual nature, a romantic soul.
A perfume can also affect our mood and that of the people around us. Heavy perfumes tend to soothe the mind, while fresh, light perfumes stimulate, even revitalise. The word perfume originates from the Latin word " p e r " meaning "through" and "fume" meaning "smoke". An cient priests burned aromatic gums and woods in the hope that their gods would notice these heaven ly scents arising from the earth and look down upon men with more kindness. But perfume was not long confined to religion. Perfumes were already being used as aphrodisiacs, medicines and cosmetics more than 3000 years ago in ancient Egypt. Cleopatra was known to have bemused her lovers with a perfume called Kyphi. Perfumery was a high art in ancient Egypt. It was used for curing diseases. This was logical, for we know today that aromatics have certain anti-bacterial properties that can help prevent skin irritations and infections. The knowledge of fragrance soon spread throughout civilisation, with Arabia serving as the garden which supplied the early civilised world with fragrant aromatic gums and flowers. Early Greeks and Romans used fragrance in their great baths - a practice they ac quired from the Egyptians. highly volatile substances which evaporate quickly giving way to the middle note. This note lasts for a couple of hours and is made of more stable ingredients. The base note is composed of the longest lasting ingredients, which make the scent last longer and add a lingering depth to the fragrance.

A FRAGRANCE FOR THE 21st CENTURY
Knowing into categories. Each has quite a distinct character and effect, created by the careful blending of ingredients. and Chloe by Lagerfeld. Other floral blends include Barnia by Rubenstein and Joy by Jean Patou. The Chypres are warm and sensual perfumes. They found a new popularity in the Eighties mainly because they are more subtle than the new oriental fragrances. Suitable for daytime the chypres have been described as "earthy" and "woody". They appeal to outdoor types and are to be found in Chanel No 5 and Femme by Rochas. The greens are newcomers to the perfume world, bearing a resemblance to the florals and chypres.They are ideal for the independent, active woman and are especially flattering to oi ly skins. Examples include Ysatis by Givenchi, Front by Vincent, Alliage by Estee Lauder and Fiji by by Estee Lauder Guy Laroche. If you have a penchant for all things Eastern then the Orientals should ap peal to you. Distinctive and heavily sweet, they are quite blatantly seduc tive. They are rich and sensuous and are synonymous with glamour and sophistication. If you want to create a lasting impression try Opium by Yves Saint Laurent, Cin nabar by Estee Lauder, and Giorgio by Beverley Hills.

Wear It Well
Marilyn Munroe splashed her perfume all over her body. You may need to be a little more sparing with your fragrance so dab it on pulse points like temples, nape of the neck, inside the wrists, in the crook of the elbow, under the breasts and behind the knees. It is simply not true that thebest place to pply perfume is behind your ears. You can also spray your clothes with perfume - on the "hidden" areas, underneath the hem or collar, for example. A good perfume should last for four to six hours, but you can extend its effect by layering your body beforehand with your scent's co-ordinating bath oil or talc, soap or body lotion. One of the mysteries of perfume is why you can smell another woman's scent but be totally unaware of your own. You shouldn't be too aware of your perfume - if it's right it should blend and be part of you. If it appears overpowering, it may not be the right perfume for you. When choosing a perfume, never try too many at one time. You will confuse your sense of smell. Don't choose a perfume because it smells right on your friend. Scent is affected by diet and lifestyle as well as skintype. Once you've broken the seal of a bottle the perfume begins to evapourate very slowly, which alters its balance. Technically, the perfume is no longer perfect. It deteriorates after about six months once you have opened the bottle. An unopened glass bottle will keep for about a year. Store oil in a cool dark place, or it will lose its scent. Perfumes are divided

Perfume Types
Florals give off the scent of one predominant flower and are usually chosen by the young and old. They are ideally suited for daywear. Examples in clude Diorissimo by Dior, Anais Anais by Cacherel

FAVOURITE
Carmencita Hederman, Former Mayor of Dublin and Presidential Candidate

SCENTS
Mayor Angela Lupton
" I swing around in my choice of perfumes. At the moment I am wearing Eau de Gucci. I discovered it about three months ago and find it very pleasant. It is a gentle fragrance, I don't like overpowering scents. "Ma Griffe" and "Anais Anais" are two other favourites of mine."

Celia Holman Lee, Model.
" I used to wear "Obses sion" by Calvin Klein un til a friend bought me a bottle of Estee Lauder's "Knowing" for Christmas. "It's a softer perfume for the woman of today who is in control of her life. She is experienced, sophisticated and feminine a woman who knows herself and is self-assured. It's for the woman who has been there and back. I've been 21 years in the business and it reminds me of myself."

How Perfume Works
A fragrance comes in four strengths; perfume, eau de parfum (a lighter perfume) eau de toilette (toilet water) and eau de cologne (cologne). Of the last two, toilet water is slightly stronger, but both contain a higher proportion of alcohol than perfume or eau de parfum. It's the quick evaporation of the alcohol that gives toilet water and cologne FHTTJI refreshing sensations. Once applied to the skin a fragrance develops - or, in fact, evaporates in three phases. First, there's the top note, which gives the first impression of the scent. This is composed of

" M y favourite perfume is "Georgio" by Beverley Hills. I've been wearing it for two to three years. It's very romantic and I love the way it stays on. " I like a strong perfume to match my strong per sonality. I wouldn't wear any of those wishy washy floral scents. When I choose a perfume. I wear it all the time. I don't have different perfumes to suit my moons.

Canon Leslie Forrest, Rector of Galway
Canon Leslie Forrest says " G u c c i " and "Tweed" are the perfumes in his life. He is guided by his daughters when he goes out to buy perfume for bis wife, Avril.